About
Senior product designer in Stockholm. Seven years at startups and scaleups. I work end to end, from research to shipped UI, and I prototype in code with AI and help others do the same.
Experience
- Senior Product Designer at Waitwhile2026 to nowLead design end to end across research, UI, and prototyping, drive AI-centered design initiatives, and own the design system for a SaaS platform used by 4M+ people monthly.
- Founding Designer at Amici2025 to nowFirst designer on a food-tech platform connecting chefs with event professionals. Designed the booking flow and admin tools from scratch, and shaped the data model so AI can come in later.
- Product Manager at Waitwhile2024 to 2026Set product vision and expanded the enterprise suite with App Clips, surveys, and a location directory. Introduced beta-state features and a framework for piloting experimental work with our largest accounts.
- Product Designer at Waitwhile2022 to 2024Owned UX and UI for SMB and enterprise customers. Rebuilt the settings information architecture and a reusable component system, cutting settings-related support tickets by ~20%.
- Founder at Hemkonst2021 to 2022Founded a curated marketplace reselling original art from emerging Swedish artists. Designed it in Sketch and built the entire product in Webflow solo, reaching break-even within 10 months.
- Product Designer & Product Owner at Påmind2019 to 2022Led product and UX for a fintech loyalty platform serving banks, insurers, and telecoms, driving an 82% increase in Power of Attorney signups through UX improvements.
Education
- Reforge · Mastering Product Management2024
- Berghs School of Communication · UX Product Development2021
- University of Sydney · Digital Business Innovation2018
- Uppsala University · BSc in Business and Economics2015 to 2018